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About the Personal Development Niche
Personal development consists of activities that develop a person's capabilities and potential, build human capital, facilitate employability, and enhance quality of life and the realization of dreams and aspirations. Personal development may take place over the course of an individual's entire lifespan and is not limited to one stage of a person's life. It can include official and informal actions for developing others in roles such as teacher, guide, counselor, manager, coach, or mentor, and it is not restricted to self-help. When personal development takes place in the context of institutions, it refers to the methods, programs, tools, techniques, and assessment systems offered to support positive adult development at the individual level in organizations. Source: WikiPedia
Yikes - this is a VERY competitive niche but if you had a blog in the personal development niche you could potentially make a lot of money!
Interpreting the Results
The Keyword Competition Tool shows two values: a Competition Score and a Popularity Score.
Competition Score is an estimation of how much competition there is in this niche and how difficult it might be to get traffic from the major search engines if you had a blog in this niche. In other words it is an assessment of how difficult it would be to get in the top 10 search results for that keyword. It is expressed as a percentage (100% = most competitive).
Niche Saturation Score is an estimation of how many bloggers are actively blogging in this particular niche. It is also expressed as a percentage (100% = lots of people blogging about this niche, 0% = almost nobody is blogging about this niche). More show that bloggers are much more active in this niche. If you see mostly then it is likely that there aren't many bloggers blogging about this particular niche. This is definitely a good thing, as you will have less competition to worry about. However, it's likely this niche may be less suitable for running solo ads, as you may struggle to find enough related lists on which to run your offers.